Women in Business

Whitney Wolfe: Redefining The Rules Of Dating With Bumble

Bumble, a startup launched by Whitney Wolfe, has revolutionized online dating. She was inspired to start Bumble to help women find long-term relationships. Additionally, she wanted women to be in a position of control and minimize the cases of harassment associated with online dating.

How Bumble operates

Bumble app is designed to meet the needs of both men and women. Chat with a fellow user begins when one taps the photo on the profile of a person they like. The amazing thing about Bumble App is that it gives women an opportunity to make the first move. This company has observed exponential growth since it was formed. In 2016, it had about 25 billion profiles with more than 7 million users. Aside from building love relationships, Bumble creates a platform for its users to develop professional and platonic relationships.

About Whitney Wolfe

Whitney Wolfe is a female entrepreneur and the founder of Bumble. Whitney also serves as the CEO of the online dating giant. Whitney is a native of Austin, Texas and the alumnus of the Southern Methodist University (SMU). She initiated her career at the age of 19 years. Since then, she has become one of the top woman entrepreneurs in the United States. Whitney is also a respected philanthropist who has worked in collaboration with public figures, such as Nicole Richie and Rachel Zoe. Whitney has led programs, such as the Help Us Project. She has also worked with orphanages in Southeast Asia.

She joined the tech business at the age of 22 and worked for companies like Hatch Labs. During her tenure in this company, she oversaw the setting up of a dating app called Tinder in 2012. Tinder was established under IAC startup incubator, and Whitney became its head of marketing. Having worked for Tinder up to 2014, she left the company and teamed up with Andrey Andreev to form Badoo. The same year, Whitney Wolfe launched Bumble, a dating app that has become famous among the millennial. Whitney efforts have been recognized on various occasions, and she has received recognition from the Business Insider and Elle.

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