Growing up, Alex Pall’s hobby was DJing around New York City. Even though he viewed DJing as a hobby and a side gig, Alex Pall was very passionate about it and soon realized that dance music was consuming his life. Shortly after this realization, Alex’s manager introduced him to Andrew (Drew) Taggart. Alex and Drew hit it off immediately and started working together the very next day. Alex quit his job to pursue this partnership full time. Both men were equally ambitious and driven to become better artists.
They observed what was happening in the industry and compared what worked versus what did not, then used their observations to shape their identity. The Chainsmokers like the fact that their fans can relate to their music on a deeper level. To ensure this did not change, they are on a constant journey of self-discovery as well as continuously trying new things. While the duo does collaborate with songwriters, they are sitting in writing right beside them and the songs are about them or their lives. As the demand to produce an album increased, Alex and Drew knew that they did not want to follow the same format as every other DJ Album.
Normally, an album consists of 10-12 songs that have nothing to do with one another. They wanted to produce an album that was cohesive where all the songs would easily tie in to each other. The demographic of their fans seems to be the 16-25 age group but is not limited there. The Chainsmokers have received messages of admiration from 6 year olds as well as the over 30 crowd. They have a growing international audience as evident from social media like Instagram. To cater to the expanding dynamics of their audience they are trying to push the boundaries. Some of their ideas are putting on a festival, mixing videos of their live show with their DJ show, and constantly creating new visual content. They do not want to become complacent, they want to continue giving people new experiences.