When watching television or listening to the radio, you are bound to hear or see advertisements for different places and products. Some of these advertisements may sway a decision of yours and influence you to buy a product or service. How does advertising during a podcast stand up to these other methods?
Norman Pattiz conducted a study to see how effective podcast advertisements were. This study included five different major national brands that people would recognize. During the last half of 2016 he started the study with a pre-campaign getting information from the participants such as a grocery brand or lawn and garden product they would purchase.
Following the study, Pattiz was able to conclude the effectiveness or podcast advertising as very influential. Percentages of the surveyed listeners went up when asked about considering or purchasing certain brands or products after hearing the same advertisement for 4-6 weeks.
Pattiz was very happy to have had the opportunity to partner with the five brands and the podcast company to conduct this research. His conclusion was that podcast advertising was a highly effective way to get a product or brand recognition.
Norman Pattiz isn’t a stranger to advertising or media, in fact, he created PodcastOne. He also founded Westwood One and Courtside Entertainment Group which are two large programming and entertainment providers.
Along with those impressive accomplishments, Norman Pattiz has also had the honor of being appointed to oversee broadcasting and media on the Broadcasting Board of Governors of the United States of America by President Clinton and President Bush.
Being such an influence in media, Norman was awarded the Giants of Broadcasting Award from the Library of American Broadcasting. On top of that he was also inducted into National Radio Hall of Fame.
Today Norman Pattiz continues to influence and research ways to improve the media and entertainment world. Without his success, television and other forms of entertainment would be different.
Learn more about Norman Pattiz: https://www.discogs.com/artist/3710509-Norman-Pattiz