There is definitely something good Nathaniel Ru has been doing for Sweetgreen to be where it is today. As a leader, he has set a defining pace for his business. With about 40 branches in different locations, Ru is definitely a serial entrepreneur. The young graduate started the business with the assistance of two schoolmates from college.
What was founded as a boutique restaurant has now expanded into a business that other restaurants can emulate in order to grow. In fact, prominent investors have approached him for business. Steve Case and Danny Meyer are just a few on the list.
Under the leadership of Ru, Sweetgreen is focused on implementing healthy dietary ideas into the menus. The organic direction the business has taken is perhaps one of the best ideas to be implemented. Read more; Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
By sourcing naturally grown products for ingredients, Sweetgreen is vastly growing into a chain of restaurants identified by its ability to feed masses on healthy food. This is a leading feature that keeps clients going back for more salad meals. It is also a sign that Sweetgreen holds strong the vision of having a healthy society. For people battling weight issues, the restaurant is a life saver.
Aside from health, Sweetgreen is expanding its boundaries online. With most businesses embracing internet marketing, this must be one of the best strategies that the company has implemented. The mobile applications for ordering food offer a great opportunity to leverage sales. Apart from the convenience, they are highly reliable. It is likely that 30% of the business is conducted online. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
Management also plays a pivotal role in the growth of the business. With a huge employee base that must cover 40 locations, Sweetgreen is vastly growing thanks to excellent customer care. Ru and partners close their offices at least three times annually. This is done for the concentration to be on restaurants and customer service.
Ru could be the next star from Georgetown University given his success story. His academic credentials speak well for his ability to lead. After graduating, he delved into the restaurant business. With keen focus on basic details and two committed partners Jonathan Neman joined by Nicolas Jammet, the restaurant business blossomed.
The steps he took towards growing Sweetgreen are a true reflection of his eminent leadership skills. Perhaps the only question that Ru can be asked is the direction the business is finally taking. Well, looking at how far he has walked Sweetgreen to, it is likely that the business will expand to other boundaries.