Teenagers and young adults are often looking for something or someone that rebels against the mainstream. These are the years where adolescents are concerned with individuality, and they do not want to conform to what the rest of the world offers. There is a woman from Russia that seems to echoes these feelings even though she is not a teenager anymore. This woman, Doe Deere, is a breath of fresh air to all that have been interested in applying makeup that is not a mainstream product.
Doe Deere is the alternative to the Cover Girl and Revlon look. She is a striking beauty that wears deep shades of purple or blue lipstick. This is all from her Lime Crime brand of Unicorn makeup. It is rare for Doe Deere to be photographed with matching hair color and lipstick shades. This is how most fans will instantly recognize her.
The Lime Crime account has a million followers, and that says a lot about the brand that doesn’t even do television advertising. It shows that Doe Deere is someone that breaks the rules of marketing and fashion. In her case, this has worked well for her. She is light years ahead of other the other Chief Executive Officers that are so highly dependent on television and print ads in magazines.
Doe Deere is young so she is aware of the attention span of the youth. Teenagers seldom pick up magazines. They have cell phones. Many teenagers also do not watch television as much. This, again, is the result of cell phones. Doe Deere, being the marketing genius that is she, choose to come to where the teens and young college graduates are spending most of their time. She gets the word out about her makeup through social media. This is her stomping ground, her platform for introducing new makeup shades.
A lot of girls like to post pictures of themselves with this makeup on Instagram. This is how friends let one another know about the shades that they like. This is something that Doe Deere has inspired because she promotes her own brand by wearing these products. Consumers can rest assured that Doe Deere will be around for many years to come.